Even in the face of a challenging economic scenario, marked by high interest rates and greater selectivity from buyers, the high-end real estate market in São Paulo remains strong, especially in the city's more traditional and established areas.

A survey by Brain, commissioned by the Estadão newspaper, shows that Jardim Paulista, Vila Nova Conceição and Itaim Bibi They lead the ranking of neighborhoods with the highest sales volume in 2025, generating hundreds of millions of reais in real estate above R$$2 million. With an average ticket price between R$5 and 6 millionThese addresses continue to attract the highest demand for luxury properties, driven by land scarcity, security, and strategic location.

The CEO of All Brokers, Luanderson NovaesThe analysis shows that buyer behavior has changed, and decision-making has become much more rational.

"Today, buyers know exactly what they are looking for and only move forward when there is a real opportunity, whether in price, conditions, or product differentiation. At the same time, developers are more flexible, and property owners understand that good negotiation is the key to success in this time of instability."

The research also points to the strengthening of new centers of appreciation, such as Pinheiros and Vila Olímpia, which attract a younger and more cosmopolitan audience. This movement indicates that the refinements The inhabitants of São Paulo expanded beyond the Jardins neighborhood., keeping pace with urban transformations and lifestyle changes.

With the limited offer in the most prestigious areas and continuous appreciation Among the best addresses, the current moment favors those who see time as a strategic asset. The equation between product, location, and opportunity continues to be the decisive factor in major high-end real estate deals.