R$ 1.6 billion at stake: what the CEPAC auction reveals about the future of the real estate market in São Paulo

The billion-dollar urban bond operation redefines the future of Faria Lima and accelerates the appreciation of São Paulo's most sought-after neighborhoods.

The recent auction of CEPACs (Certificates of Additional Construction Potential), held in August 2025, moved R$1.668 billion on the B3 stock exchange and drew the attention of developers and investors to the direct impact on the São Paulo real estate market. Major players such as JHSF, Even, HBR Realty, and São José Incorporadora participated, reinforcing the relevance of the auction.

In total, 164,500 CEPAC units were offered, but only 94,800 were acquired, representing 57.6% of the total. The minimum value of R$17.6 thousand per security was maintained without premium, signaling investor caution in the face of the current macroeconomic scenario.

The CEO of All Brokers, Luanderson Novaes, commented on the operation:
“The CEPAC auction is not just a financial transaction, but a milestone in the urban transformation of São Paulo. It paves the way for a new cycle of appreciation and repositioning of the city's most strategic neighborhoods. For investors and high-end buyers, understanding this scenario is essential: we are talking about opportunities that will shape the next decade of the São Paulo real estate market.”

The funds raised will be allocated to strategic structural works: the extension of Avenida Faria Lima to Avenida Bandeirantes, improvements in urban mobility, tunnels, public transport, and even the implementation of a waterway on the Pinheiros River. The result highlights how much CEPACs (Certificates of Additional Construction Potential) shape the city's development, while simultaneously redirecting real estate investments in prime areas such as Vila Olímpia, Pinheiros, and the Faria Lima region.



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