The CEO of the real estate company All Brokers analyzes how sustainability has impacted the real estate market and is becoming a trend.

Luanderson Novaes, CEO of All Brokers Imob, a real estate company that operates in the market as a real estate business consultant, stated that the high-end real estate market is undergoing a transformation due to the growing demand for sustainable properties. According to him, sustainability has become central to purchasing and investment decisions, and is redefining luxury standards.

The growing demand for sustainable real estate.

According to research conducted by ABRAINC (Brazilian Association of Real Estate Developers), more than 501,300 of those interviewed indicated that they would pay more for properties that feature sustainable technology, such as energy efficiency, the use of recycled materials, and sustainable construction.

The demand for properties that minimize environmental impact is reflected in the practices of major luxury markets. In cities like New York, London, and São Paulo, developments that adopt certifications such as LEED (Leadership in Energy and Environmental Design) or WELL (focused on occupant well-being) are appreciating significantly, with resale prices increasing by up to 25% compared to conventional properties, according to Knight Frank.

Technological innovations and sustainability

The integration of green technologies has also played a crucial role in increasing the value of luxury properties. Features such as solar panels, rainwater harvesting systems, and home automation focused on energy savings are becoming standard in new developments. The use of these technologies not only reduces the carbon footprint of properties but also offers a superior living experience, aligning comfort and environmental awareness.

According to IFC (International Finance Corporation) consultant Liliani Souza, sustainable buildings can reduce operating costs, savings that translate into higher profit margins and attract a public willing to invest more in properties that reflect their values. Water consumption decreased by 25% while energy consumption decreased by 15%.

The Brazilian market: A promising scenario.

In Brazil, the movement for sustainability in the luxury real estate market is also gaining momentum. According to Abrainc, approximately 401% of new high-end projects in the country already incorporate sustainable practices in their construction and operation. The Brazilian market, which generated around R$13 billion in 2023, sees sustainability as an opportunity to stand out internationally and attract foreign investors.

Developments like the Fasano Itaim in São Paulo are examples of how sustainability can be a competitive advantage. The building, which adopts a series of ecological practices, has seen an appreciation of 30% since its launch, and its units are sought after by a highly demanding public that values both sophistication and environmental responsibility.

Sustainability: The future of luxury

The trend is clear: sustainability and luxury are becoming synonymous in the real estate market. Consumers are increasingly aware of their environmental impact and willing to pay more for properties that reflect this awareness. For developers and investors, embracing sustainability is not just a matter of social responsibility, but also a smart strategy to ensure appreciation and competitiveness in the high-end market.

About All Brokers
Founded in 2022, All Brokers has a genuine interest in the customer experience. Positioned as a real estate consultancy, the company offers integrated service for those seeking a property, assisting clients in buying or selling with a team of consultants. We also work on finding the best mortgage loans with a team of banking correspondents and on renovation and decoration projects. We always strive to understand the needs and achieve excellent deals for our clients who are seeking a return on investment, whether for rental/resale income or for those seeking comfort, security, and quality of life.

Press Contact:
Renan Mello
1195723-2170
contact@allbrokersimob.com